Design Thinker | Brand Strategist
The Curious Soul is limitless. I believe you should live to your fullest potential.
I am doing just that as a Brand Strategist, navigating the world by solving business problems and having fun while at it.
My Design Thinking Philosophy
Design is not purely aesthetic but a wholistic way of thinking. It should find the easiest way to solve the problems faced by people, keeping their experience center-stage.
As a Brand Strategist, I make sure to bring in all the elements and touchpoints experienced by a brands consumer into consideration
Design thinking is Process, Aesthetics, Experience. Design thinking is Empathy.
What Does a Brand Strategist do?
As a Design thinking Brand Strategist, I do the following
Every business has a customer with a problem.
My job is to understand what the problem is from the users perspective and create a solution they would be happy with using your products or service. My loyalties lie with your customer.
I do this in 6 main phases
All solutions begin with empathy-driven research
Ideation comes next with a clear understanding of the clients customers
3. Define Metrics
What would success look like for both the client and their customer?
Align both of these metrics into the agreed strategy and build the marketing funnel
Test and gather feedback from the customers
Improve on the plan using findings and expand to the wider audience
We should all Think Design