Design Thinker | Brand Strategist
The Curious Soul is limitless. I believe you should live to your fullest potential.
My Design Thinking Philosophy
Design is not purely aesthetic but a wholistic way of thinking. It should find the easiest way to solve the problems faced by people, keeping their experience center-stage. Design thinking is process, aesthetics, experience. Design thinking is Empathy.
Every business has a customer with a problem.
My job is to understand what the problem is from the users perspective and create a solution they would be happy with using your products or service. My loyalties lie with your customer.
I do this in 6 main phases
All solutions begin with empathy-driven research
Ideation comes next with a clear understanding of your customers problem
3. Define Metrics
What would success look like for both you and your customer?
Aligning both of these metrics into the agreed strategy and build the marketing funnel
We Test and gather feedback from the customers
We improve on our plan using our findings and expand to the wider audience
We should all Think Design