How I would rebrand the Nigerian Police
Couple weeks ago, I had an interesting conversation about how I would rebrand the police in Nigeria if given the chance. Off the top of head, I mentioned a few things but I decided to give my idea a little more thought and put it in writing. Because I design 360 degree campaigns, I postulated […]
Growth Hacking Methodology
WHAT IS GROWTH HACKING? Growth hacking is a field in marketing that deals with growth via digital means… by this I mean that it is a series of smart, experimental, low cost tactics and activities that bring about more users using as little money as possible in the digital space (social media marketing, search engine […]
Design thinking- The problem solving mindset
The burden of the creative is how to earn from their creativity. People earn by creating value and capturing said value. What do you think about this tea pot? I’ll ask again at the end of this article. Creativity these days has evolved from the ability to sing and dance to having photography, interior design […]
Hardwork is not a Strategy
I saw a post put up by a friend on LinkedIn recently about not giving up and how hard work is the difference between successful and unsuccessful businesses. I disagreed strongly. Hard work is not a strategyHard work is like saying “be diligent in climbing up a ladder”. Weather the storm, out ride the waves. […]
Purpose, not Product
So I have been doing a lot of work in branding and it cannot be left to chance while building a business. In business, a brand is developed consciously or it is left to the whim of the audience to develop it. This could end up being a dangerous place for the business. We have […]
COMPANY CULTURE AND PRODUCT ADOPTION
I found out recently that I have a penchant for working for startups. I love the speed and transparency. In mammoth-sized companies, ideas take forever to execute. The bureaucracy and endless politicking tire me out. Everyone has an agenda. Not so with startups though. They try new ideas quickly and discard them just as quickly […]